Vision >

The State University System of Massachusetts (SUSM) provides students with an outstanding educational experience, combining small classes, opportunities to work closely with faculty, a rigorous curriculum and real world experience. SUSM was lacking marketing collateral targeted toward legislature, policy-makers, guidance counselors and prospective students.

Action >

CviaD created a brochure and messaging that emphasizes SUSM’s core tenets of “Excellence, Affordability and Impact.” This message is further branded through profiles and testimonials from students, alumni and faculty. As school costs are rising, this piece allows SUSM to effectively convey the benefits of a State University education. The success of this brochure is leading to more visibility and additional SUSM collateral pieces.