Boston, MA — Communication via Design (CviaD), a full service graphic design and marketing company located in Boston's Seaport District, was selected by ACCION International to design its 2008 Annual Report package. The Annual Report package consists of a report, folder, three insert sheets and CD-ROM. The CD-ROM contains translations of the insert sheets in Portuguese, Spanish and Chinese.
Titled “Now More Than Ever,” the report highlights ACCION’s significant advances in its mission to provide capital and training for microfinance despite the tough economic climate. CviaD worked with ACCION to develop a package that clearly explains the complex subject of microfinance while evoking an emotional connection and sense of urgency among its target audience. Portrait photography from the field and testimonies from clients and employees are delicately woven together to tell a unique story of how now, more than ever, solid, sustainable financial tools are needed to build better lives.
“ACCION has worked closely with CviaD for over three years to enhance and extend our brand image,” said Bruce MacDonald, Senior Vice President of Communications at ACCION. “When developing the Annual Report, CviaD was extremely responsive to our proposed theme and developed a solution that communicates our mission and milestones in a refreshing and compelling new way.”
ACCION International is a private, nonprofit organization with the mission of giving people the financial tools they need to work their way out of poverty. By providing “micro” loans, business training and other financial services to poor men and women who start their own businesses, ACCION helps people work their way up the economic ladder, with dignity and pride.
To learn more about ACCION International or to donate, visit www.accion.org.
