Boston, MA — Communication via Design (CviaD) is proud to have launched a new website for MASCO, a non-profit organization dedicated to enhancing Boston’s Longwood Medical and Academic area (LMA) for the benefit of those who live, work, study or receive care in the area. MASCO offers a wide range of services including area planning and development, emergency preparedness, transportation, telecommunications and childcare.
MASCO was in need of a website and content management system (CMS) with flexibility to set up multiple accounts across departments, as well as for keeping site users up to date with ongoing updates within the LMA. CviaD created a user experience for MASCO that showcases services and programs within the LMA while fostering a sense of community. Rotating photography displays the benefits and lifestyle support offered by MASCO and its family of organizations. Website visitors can easily access information on MASCO’s programs and services, including its call center, childcare resources and transportation services and schedules.
"MASCO wanted to achieve a number of things in our website, from serving as a resource for those working in or visiting the LMA to communicating with our member institutions about shared initiatives," says Marilyn Swartz Lloyd, President and CEO of MASCO. "Vicki and her team were full partners to us, helping us identify ways to create an easy-to-navigate site that both looks terrific and is highly functional."
MASCO's new website also comes equipped with CviaD’s fully featured ViaNav interactive map functionality, allowing users to view, organize and save information on points of interest, which include medical, academic and religious institutions, public transportation stations and stops, restaurants, hotels and retail locations. Site users can easily identify and share address information and directions and plan routes or visits using this intuitive resource.
To learn more about MASCO and the LMA, please visit http://www.masco.org.
