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Boston, MA — Communication via Design (CviaD) is proud to announce its collaboration with Denterlein, a public relations agency that provides a full range of services — from proactive media relations and social media strategies to complex public affairs campaigns and crisis communications.
Whether your goal is to establish a brand, shift public perception, or manage internal restructuring, CviaD and Denterlein develop strategic communication plans that assess and define your specific needs and we proceed to recommend sound solutions and vehicles that effectively communicate to your target audience. CviaD ensures every deliverable is embedded with a clear and consistent message and communicates in a visually powerful and memorable way, regardless of the medium.
"Together we operate as a team, putting our combined brainpower and creativity to work on your issues," states Account Director Terence Burke. "We are proud to collaborate with the talented individuals at Communication via Design, and feel confident we are offering our clients the most effective and comprehensive solution."
Communication via Design / Denterlein partnership projects include:

State University System of Massachusetts : : Overview Brochure
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| Goal: |
Rebrand the State College System to the State University System of Massachusetts and raise awareness of the excellence, affordability and impact offered by public higher education in Massachusetts. |
| Specifications: |
8 page + cover, includes pull-out flaps |
| Accolades: |
Testimonials from alumni, faculty and students describe how rigorous curriculum and close-kit learning communities provide opportunities for mentorship and collaboration, and prepare competitive candidates for the work place, collegiate competitions, and entrance into the nation's top graduate, professional and medical schools. |
| About our client: |
The State University System of Massachusetts includes 9 universities and institutions, providing students an outstanding education that rivals the best public and private colleges and universities. It is the most affordable pathway to a four-year degree in Massachusetts and plays a vital role in developing a highly skilled workforce. |

D'Youville Life & Wellness Community : : Overview Brochure + Inserts Sheets
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| Goal: |
Rebrand D'Youville Senior Care to D'Youville Life & Wellness Community and raise awareness of its superior facilities and array of specialized health care and housing services, including short term rehabilitation, adult day health program, independent living, specialized dementia care, traditional long term nursing care and hospice care. |
| Specifications: |
8 page + cover, includes an inside pocket and contains five insert sheets |
| Accolades: |
The Brochure is an economical and flexible collateral piece. D'Youville can decide what combination of inserts to include for each individual, making distribution of resources most efficient. |
| About our client: |
D'Youville Life and Wellness Community is a non-profit organization founded by the Sisters of Charity of Ottawa in 1960, and deeply rooted in its Catholic heritage, D'Youville is committed to its values of respect, human dignity, advocacy, compassion and charity. |

Massachusetts School Building Authority : : 2009 Annual Report
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| Goal: |
Raise awareness about the significant improvements made by the MSBA to the process of funding school construction in the Commonwealth including the completion of audits and the reimbursement for school construction projects. |
| Specifications: |
20 page + cover |
| Accolades: |
The Annual Report cover features artwork created by the annual "My Ideal School" contest winner. The goal of the contest is to promote discussion among students and teachers as to how thoughtful design and construction of schools in Massachusetts supports student learning. |
| About our client: |
Through its grant program, the Massachusetts School Building Authority works with local communities to identify school facility needs, develop fiscally responsible and educationally appropriate solutions, and create safe, sound, and sustainable learning environments. |

Additional Communication via Design / Denterlein partnership projects currently in development include:
- Boston Business Hub, Communications Plan and Promotional Materials
- Massachusetts School Building Authority, 2010 Annual Report
- Medical Academic and Scientific Community Organization (MASCO), Website
Other clients that Communication via Design / Denterlein have in common include:

About Communication via Design
Established in 1993, CviaD are experts at turning creative vision into action through graphic design and marketing. CviaD's services range from positioning strategy to design and production of:
Brand and Logo Identity: logo identity, stationery systems, brand guidelines, brand strategy
Print Collateral: folders, brochures, direct mail, annual reports, newsletters
Event Marketing Materials: promotional campaigns, tradeshow booths, signage
Interactive Solutions: websites, online marketing, custom applications, presentations

For more information about CviaD please contact Regina Picariello, 617.204.9500 or regina@cviad.com.
Communication via Design, Ltd.
437 D Street, Suite 4B
Boston, Massachusetts 02210
 
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