CviaD Takes Gilbane Building Company to New Heights

Boston, MA – Communication via Design (CviaD), a full service graphic design and marketing firm located in Boston’s Seaport District, was selected by Gilbane Building Company (Gilbane) to design a marketing brochure targeting its Higher Education market segment.

With bold color and photographic impact, CviaD designed a brochure that reinforces Gilbane as a leading builder of educational facilities. The brochure showcases many of Gilbane’s award-winning facilities that have helped higher educational institutions attract and retain students, faculty and staff, and highlights Gilbane’s commitment to innovative sustainable design, high-quality construction, and to strengthening partnerships between universities and the cities in which they exist.

As with all its clients, CviaD took a special interest in Gilbane’s visual identity in conjunction with its marketing communications. Working in collaboration with Gilbane, CviaD created a visual identity that will set the tone for future market segment brochures. The overall approach effectively conveys Gilbane’s confidence, professionalism and forward-thinking.

“We have had a tremendous response from our customer group and we think that this (brochure) expertly positions Gilbane at the forefront in our industry.” said Geff Bottomley, Vice President and Corporate Director of Marketing.

Gilbane is one of the country’s largest private construction companies with annual revenues of more than $3 billion and more than 28 offices across the United States. Gilbane constructs a diverse cross section of facilities within the Higher Education, K-12, Mission Critical, Healthcare, Criminal Justice, Transportation, Convention/Cultural, Life Sciences, Federal/Public, Sports and Recreation, and Corporate markets.

About Communication via Design – Established in 1993, CviaD are experts at turning creative vision into action through graphic design and marketing. CviaD’s services range from positioning strategy to design and production of:

Branding: logo identity, stationery systems
Collateral: brochures, direct mail, annual reports
Advertising: print advertising, outdoor/environmental
Interactive: websites, email marketing, presentations

For more information about CviaD please contact Elizabeth Haddad, 617.204.9500, elizabeth@cviad.com, or visit www.cviad.com.