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MASCO is a non-profit organization dedicated to enhancing Boston's Longwood Medical and Academic area (LMA) for the benefit of those who live, work, study or receive care in the area. They offer a wide range of services including area planning and development, emergency preparedness, transportation, telecommunications and child care. MASCO was in need of a website and CMS with flexibility to set up multiple accounts across departments, as well as for ongoing updates within the LMA.

Action >

CviaD created a user-experience for MASCO which showcases services and programs within the LMA while fostering a sense of community. Rotating imagery displays the benefits and lifestyle support offered by MASCO and its family of organizations. Website visitors can easily access information including MASCO's call center, child care resources and transportation services and schedules. The website also comes equipped with CviaD's fully featured ViaNav interactive map functionality. Site users can easily identify and share address information and directions as well as plan routes or visits using this intuitive resource.

Audience

• MASCO current and potential members
• Individuals and institutions in the Longwood Medical Area (LMA)
• MASCO and LMA employees
• Community leaders
• Public policy makers
• LMA visitors, job seekers and students

Requirements

• Design a website that allows MASCO to effectively communicate specific information on its services to customers and employees, while increasing participation and support for MASCO programs and policies
• Promote the LMA as a singular location and driver of public policy issues to support the missions of MASCO members
• Develop a content management system (CMS) that is easily updatable by site administrators and editors, with control over editing of specific content areas

Solutions

• Rotating imagery displaying MASCO's unique benefits and lifestyle support
• Alert functionality that allows MASCO to communicate critical information to its site users in a prominent position on the homepage
• Specialized roles, groups and content areas on the site, allowing MASCO to organize areas of content that are accessible only to users belonging to certain groups
• Interactive ViaNav map functionality for easy access to directions and information on points of interest
• Custom feedback and registration forms for visitor signups and communication with MASCO staff
• Subscribable calendar functionality, allowing subscribers to view events within their desktop and web-based calendar software
• MASCO Online Library functionality to grant easy access to a file repository for website members
• LMA Area Advisories section for up-to-date information on shuttles, public transit and traffic
• RSS feed aggregation, filtering and alert functionality
• Efficient file and image upload functionality for MASCO website editors and staff
• Identical website performance across the most popular mobile devices

Technologies

• Drupal
• Jquery (animation)
• ViaNav interactive map functionality