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LUXOFT is a global IT company and Russia’s leading software developer and IT services exporter. As a subsidiary of the IBS Group, LUXOFT needed a new visual identity and collateral to capture its refreshed core values and unique brand personality: “Outsourcing With a New Attitude.”

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To increase visibility and establish a strong market presence, we developed an integrated campaign of materials including a corporate kit folder, a series of insert sheets, company positioning brochure, website, tradeshow booth and PowerPoint presentation. The new identity system included a brand usage guide to ensure coherence and consistency to the carefully crafted look-and-feel that represents LUXOFT’s innovative personality.