Vision >

Liberty Mutual Group, the largest affinity provider in the United States, needed an update to their Affinity Marketing sales collateral. New materials would assist the Affinity Marketing Group in obtaining new Partnership accounts, by effectively communicating how a partnership with Liberty Mutual increases the value of its clients’ product, reinforces relationships between partners and their customers and upholds credibility of their product.

Action >

CviaD created a positioning platform and value proposition as well as a complete sales package including a brochure with pocket, an executive summary, industry-specific insert sheets, PowerPoint templates, a customizable letterhead template and an eBrochure. The new sales collateral reinforces the Liberty Mutual brand and gives the target audience pertinent information about partnership offerings in one place, while empowering the company’s sales teams with valuable, focused tools as they forge new partnerships.