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CviaD
Launches
New
Web
Site
With
the
CviaD
web
site
a
little
over
two
years
old,
we
decided
that
it
was
time
to
reevaluate
its
efficiency.
After
conducting
a
comprehensive
audit
—
gathering
information
and
visitor
feedback,
we
decided
to
take
a
new
approach.
This
approach
utilizes
the
same
process
as
exercised
in
client
site
development:
measurement,
analysis
and
refinement.
We
moved
away
from
a
fully
Flash
enabled
site
to
a
fully
HTML
enabled
site.
We
scaled
down
the
loading
and
information
access
time
and
increased
the
ease
of
navigation.
Our
portfolio
is
easier
for
viewers
to
access
and
us
to
update.
We
pushed
HTML
to
its
limits
—
giving
visitors
immediacy
to
content
without
compromising
the
design.
Let
us
know
what
you
think
of
our
shiny
new
www.cviad.com!
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The
American
Red
Cross
of
MA
Bay
Joins
Client
Roster
For
the
American
Red
Cross
of
Massachusetts
Bay,
we
developed
two
integrated
projects:
a
new
engagement
brochure
and
a
financial
report.
The
brochure
functions
as
an
awareness
tool
and
an
involvement
piece.
Geared
toward
corporations
and
individuals,
it
breaks
through
assumptions
about
the
Red
Cross
and
educates
its
audience
as
to
the
range
of
specialized
services
the
Red
Cross
provides
to
the
Massachusetts
Bay
Area
communities.
The
theme
of
the
brochure
is
“Here
when
you
need
us”.
It
depicts
the
Red
Cross
as
a
ubiquitous
organization
in
all
our
communities,
always
there
when
you
needed
them
and
now
they
need
you.
The
financial
report
is
a
piece
that
acts
as
a
stand
alone
audit
as
well
as
an
integrated
part
of
the
ARCMB
collateral.
These
projects
continue
CviaD’s
growing
commitment
to
working
with
charitable
agencies.
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 AEW
Focuses
on
Branding
Expanding
AEW
Capital
Management’s
brand
identity
and
corporate
standards
for
their
marketing
materials,
CviaD
launched
this
project
with
an
in-depth
internal
marketing
analysis
and
external
competitive
analysis.
This
comprehensive
study
realized
a
need
to
refresh
their
current
materials,
emphasizing
AEW’s
strengths
and
unique
qualities.
In
the
end,
CviaD
provided
a
refreshed
versatile
look
for
all
their
marketing
tiers:
reporting,
research
and
marketing,
which
maintains
their
brand
integrity.
The
next
phase
involves
taking
this
refreshed
look
and
evolving
it
into
presentation
materials
as
well
as
specific
market
segment
collateral.
The
new
look
supports
AEW’s
established
reputation
and
familiarity
while
providing
them
room
to
grow
and
prosper.
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 Cabot
Corporation
Launches
PDF
Newsletter
Recently
for
Cabot
Corporation,
we
repositioned
their
Cabot
Rubber
Blacks
newsletter
from
a
printed
publication
to
an
interactive
PDF.
This
manufacturing
industry
leader
develops
Rubber
Blacks™,
a
product
present
in
everything
from
tires
to
flooring
to
hoses
and
belts.
The
look
and
feel
of
this
new
newsletter
is
harmonious
with
their
existing
Web
site.
This
new
format
provides
a
more
meaningful
exchange
of
news
and
ideas
in
a
more
immediate
and
cost-effective
fashion. |
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