An Interactive Approach Showcases the MCCA's Economic Impact

Economic impact represents the effect of direct spending by event attendees on hotel rooms, local transportation, shopping and dining.

Boston, MA – Communication via Design (CviaD), a full service graphic design and marketing company located in Boston's Seaport District, produced a print and electronic campaign to present the Massachusetts Convention Center Authority's (MCCA) 2006 Economic Impact Report.

CviaD was given the challenge to create an interactive campaign solution to educate local residents, business and government, and hospitality partners about the positive economic impact relevant to each group due to MCCA convention traffic in 2006.

CviaD collaborated with the MCCA to develop a print and electronic campaign, including an interactive Flash website and a direct mail postcard. With a focus on movement and dynamic charts and graphs, CviaD created a website which actively engages its audience. The MCCA has the ability to track the success of the campaign through website hits and download reports, a feature unique to an online approach.

“With two facilities and 275 events in the past year, Boston is a major player in the meetings, conventions and exhibitions industry, and our convention centers are a driving force behind regional economic activity, generating $528 million in direct spending,” said James E. Rooney, Executive Director of the MCCA. “This report allows the MCCA to show local residents, hospitality partners, the business community and government officials how the Authority is positively impacting our community.”

To view the site, visit www.massconvention.com/economicimpact.

About Communication via Design – Established in 1993, CviaD are experts at turning creative vision into action through graphic design and marketing. CviaD’s services range from positioning strategy to design and production of:

Branding: logo identity, stationery systems
Collateral: brochures, direct mail, annual reports
Advertising: print advertising, outdoor/environmental
Interactive: websites, email marketing, presentations

For more information about CviaD please contact Elizabeth Haddad, 617.204.9500 | elizabeth@cviad.com, or visit www.cviad.com.