For Immediate Release

The Insider’s Guide to “the Other Side” Showcases the Best of Boston’s Seaport District

Boston, MA – The burgeoning Seaport District has evolved quickly these past few years and developers see it as a “hot investment” for businesses and residents alike. Communication via Design (CviaD) has designed a playful and unique guide that shares an insider’s view on great places to eat, drink and explore throughout the Seaport District.

Located on D Street, CviaD has watched the rise and completion of the Boston Convention and Exhibition Center (BCEC) at its doorstep, which many see as the cornerstone for ongoing Seaport District development. “This booklet is a compelling example of how sophisticated design can inform readers and inspire them to reach out and explore new areas,” says Victoria Adjami, Principal and Creative Director of CviaD. She adds, “We’d love to see versions of this brochure customized and implemented as part of human resource initiatives to acclimate employees, or as part of promotional materials for real estate developers to promote their properties advantageously in the Seaport District.”

The Insider’s Guide to “the Other Side” encompasses the life and vitality of the neighborhood that’s here today while introducing CviaD as one of its contributing creative members.

About Communication via Design

Established in 1993, CviaD are experts at turning creative vision into action through graphic design and marketing. Its services range from positioning strategy to design and production of:

Branding: logo identity, stationery systems
Collateral: brochures, direct mail, annual reports
Advertising: print advertising, outdoor/environmental
Interactive: web sites, e-mail marketing, presentations

For more information about CviaD or to receive a copy of The Insider’s Guide to “the Other Side”, which includes an offer for a free marketing assessment for businesses and professionals, contact Amy Bowen at 617.204.9500, or visit www.cviad.com.