Vision >

Bay Cove Human Services is a organization that provides opportunities for people with the greatest challenges to grow towards full, rich lives. They approached CviaD to attract attendees to its annual gala, Pearl of an Evening. With some positive transitions occurring within the organization, they wanted a distinct and fresh approach to reflect a fun, unforgettable experience to be celebrated at Fenway Park.

Action >

CviaD helped shape the event and craft a look reminiscent of old-time baseball. Balancing the elegance of a "pearl" and the excitement of a baseball game, the collateral promoted a one of a kind event, the most successful in Bay Cove's history. It featured an invitation that mimicked a ticket and a program book designed as a keepsake. The event exceeded its fundraising goal.