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D'Youville Life & Wellness Community is a premier provider of senior care and short-term care services in Greater Lowell. Having just changed their name from "Senior Care" to "Life & Wellness Community," the organization needed a new brand logo and series of sub-brand logos for their various programs and services that reflect the broad range of health care and supportive services offered, for both residents and physical therapy patients.

Action

Communication via Design designed a brand logo that takes inspiration from the themes of dignity, devotion, wellness and vitality. The various shapes nestled in the tree’s foliage reflect the diverse community that live and thrive in this nurturing, vibrant community. The cross pays homage to the organization's sponsors, the Sisters of Charity of Ottawa.