Case Study: Technology

SEDONA Corporation
Brand Identity, Corporate Identity System, Product Data Sheets, Web Site Development and User Interface

When SEDONA Corporation first came to CviaD 5 years ago, they were seeking a professionally distinct presence in their marketplace. CviaD aligned them with a logo identity, comprehensive identity system, PR kit folder, web site, case studies and event collateral. Since that time, SEDONA has maintained its success through streamlining its workflow and targeting key industry areas. To best reflect the positive changes and renewed presence in the marketplace, CviaD embarked on a refreshed brand positioning — both visually and verbally. The update included a new web site, product data sheets and user interface to reflect their newly evolved and targeted positioning.

CviaD’s long standing relationship with SEDONA has allowed for the evolution of marketing components that continue to advance their exposure in their industry. In an effort to leverage a new look, without starting from scratch, CviaD built off of key brand components — the logo, PR kit folder and stationery system. CviaD built a system of refreshed materials to propel the company forward. The logo identity is the branding element that continues to represent SEDONA’s corporate character while exemplifying the focus, momentum and integrity of the company. The web site, product data sheets and user interface reinforce SEDONA’s winning combination of vertical, CRM, and SMB savvy as they uphold their edge as the CRM solution choice for small and mid-sized financial and insurance institutions.

Working closely with SEDONA, CviaD has successfully managed multiple deadlines, budgets and vendors, fostering the partnership between CviaD and SEDONA and a level of client communication that continues as each project develops from inception to completion. Their new look best leverages their brand identity and displays the culmination of targeted content, clear messaging and visual cohesiveness. Together, these components have successfully retained SEDONA’s leadership in a niche industry.