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Vision >

When meeting planners are considering what city to host a conference, there is a complex mix of traits they are looking for: What is the capacity of area hotels? Is the city easy to get around? What are places of interest? What’s their proximity? Boston Convention Marketing Center wanted an easy-to-update interactive resource to replace an outdated third-party online map.

Action

Customizable data-driven tools are integrated to take full advantage of Google Maps API (and YouTube!). Boston Convention Marketing Center is in total control of this new fast-loading map application and its content. Essential information is accessible with 1-click, enabling meeting planners to quickly determine that Boston has many advantages—all at their fingertips.

Audience

• Meeting planners
• Conference
  > exhibitors
  > sponsors
  > vendors
  > attendees

Requirements

• Hosted and controlled by BCMC (i.e., not third-party)
• Easy-to-update by BCMC administrative staff
• Easy-to-find destinations via categories (ex: subways, museums, etc)
• Expandable feature sets (ex: create event-specific maps)

Solutions

• Enhanced usability with collapsible lists (by category, location, etc)
• Easy-to-use backend CMS interface for fast updates
• Informative site-specific videos (via embedded YouTube) and venue photos
• Fast loading application; viewable on iPhones, iPads
• Multiple map features and configurations
• Custom iconography
• Ability to compose emails to send directions, points of interest, etc

Technologies

• Drupal
• Google Maps API
• YouTube