Vision >

The Boston Convention Marketing Center is a joint effort of the Greater Boston Convention & Visitors Bureau and the Massachusetts Convention Center Authority to promote the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center. Its sales force required an effective tool to attract event planners while promoting Boston as a top destination city.

Action >

CviaD facilitated the design of a brochure that opens, unfolds and reveals the expansive space, facilities and breadth of services offered. The brochure highlights the features and amenities of both facilities and the advantage of Boston as a world class destination. Maps, floor plans, photographs, quotes and stories further illustrate the message.